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AGE'IN | Langer Thuis Wonen | Communication direction

Reach: from 0 to 28.000+

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Communication Direction

The Woon Advies Commissie Zeeuws Vlaanderen has launched the social innovation, European project AGE'IN. The project is aimed at home owners who want to live longer at home. The project puts the emphasis on prevention. Volunteers are trained to advise elderly people living at home. The conversation between the volunteer and the elderly person investigates how and in what way the elderly person can stay at home longer. 

In this trajectory, which is directed at European, national and local level, work commissioned by WAC Zeeuws-Vlaanderen, we directed communication. In four campaigns we work on awareness, recruitment, familiarity and informing stakeholders. As a communications director, I work out a communication strategy for the coming years based on input from the WAC members and an effective brainstorm. I also create the visual communication for printed matter, digital and video content.

The communication plan for 2019 - 2021 | update March 2020

 

Some productions for the video content.

Reach: from 0 to 20.000+

Reach: from 0 to 30.000+

Client: WAC Zeeuws Vlaanderen
Project management: StA Advies
Online Marketing icw Get-a-Grip
Brainstorm facilitator: Wander
Graphic design logo: Loudmouth