about

About Directhor

I am Willem-Joop Lagarde, also known as Directhor, and I am a branded content specialist with a focus on motion creation and visual storytelling. I specialize in smart and empathic storytelling. My passion for visual communication and brand development drives my ambition to fuel your ambition.

SMART | To create engagement in your communication, it's essential to step back from your story and frame your content around values such as time, location, audience, channel, and platform.

EMPATHIC | To achieve this, you must intimately know, understand, and empathize with your audience. By providing content that evokes the right emotions and encourages action, you can create an engaging and meaningful experience for them.

STORYTELLING | I am driven by a passion for storytelling through various forms of visual media. I take great pride in showcasing my previous work and case studies as a testament to my approach and expertise. This way I can enrich your story in a captivating and engaging way.

I have 35+ years of experience working with various commercial, governmental and cultural organizations, music industry, companies, start-ups, and scale-ups at the international, national, and local levels. My diverse range of experiences has given me invaluable insight into the world of creative storytelling and the importance of communication, brand development, and content strategy.

Home studio
Barkasstraat 36 | 3534 PL
Utrecht | The Netherlands | Europe

Contact
06 34 04 14 45
w.j.lagarde@directhor.com

KvK 71196668
BTW NL001812949B96
IBAN NL38 KNAB 0257 2200 38

• Founder & Creative Director
  @ Directhor | Utrecht | 2021 - now

• Art Director
  @ Smartocto | 2022 - now

• Creative Professional
  @ Willemjooplagarde.nl | Utrecht | 2018 - now

• Digital Design Director
  @ reggs design agency | Amsterdam | 2015 - 2017

• Managing Partner & Co-founder
  @ Youguide | Utrecht | 2013 - 2015

• Founder & Creative Director
  @ Zinder | Utrecht | 1996 - 2015

• High End Editor
  @ NOB | Hilversum | 1996 - 1997

• Beeld en Media Technologie, Hogeschool voor de Kunsten Utrecht | 1991 - 1995